About Us
Educator first. Matchmaker second.
We built Free Franchise Broker around a simple belief: people make better franchise decisions when they're educated, not sold to. Our job is to be the trusted research tool in your corner.
Founder
Brett Fick, Founder & CEO
Brett started Free Franchise Broker after years of watching candidates get pushed toward brands that didn't fit them — by people paid to move volume. He believed there was a better model: educate first, match honestly, and let the fee follow the fit rather than lead it.
That philosophy shapes everything we do — from how we run a first call to how we say "this isn't right for you" when it isn't.
Leadership
The team guiding your process.
Sean Coborn
Lead Consultant
Matthew Amici
Director of Education
Cindy Marsh
Brand & Content
Headshots shown are placeholders — real photos to be supplied.
Our honesty promise
If a franchise isn't a fit for your goals, finances, or lifestyle, we tell you — even if it means no match is made. Our reputation is built on good matches, not volume. That's the whole model.
Our Philosophy
Three things we believe.
Standard, not paid
We hold every brand to the same yardstick regardless of fee. A higher-paying franchise doesn't get a softer review.
Free, by design
Our compensation comes from franchisors when a match is made — so our guidance stays free and unbiased for you.
Education is the product
A well-educated candidate makes a good decision with or without us. That's the point.
Want to meet the people behind the process?
Book a free discovery call. You'll talk to a real consultant — no scripts, no sales queue.